Client Results
Turning ad spend into measurable patient calls for a healthcare provider
A Southern California healthcare provider (senior care / non-medical home care) · Google Ads management
The Challenge
The provider was spending on Google Ads every month with no reliable way to see which clicks actually turned into phone calls and inquiries. Budget was going out the door, several conversion actions were double-counting and muddying the data, and spend was leaking on searches that would never become patients. In short: money in, but no clear line to results — and no confident way to know what was working.
What We Did
- Fixed the measurement first. Cleaned up the conversion tracking so calls-from-ads became the single source of truth — no more overlapping, double-counted actions hiding the real picture.
- Stopped the waste. Added phrase-match negative keywords to cut spend on irrelevant and off-target searches, so budget went only toward people actually looking for their service.
- Let the budget chase results. Moved the search campaign to a conversion-focused bidding strategy so Google optimized toward real calls, not just clicks.
- Set the stage to scale. Migrated bidding onto a real cost-per-call target and surfaced where the account was capped by budget — a clear path to grow.
The Results
35% lower
Cost per qualified lead on their primary campaign
$15.17
Cost per lead now, down from $23.48 (matched 30-day windows)
The same system works for aesthetic and cash-pay practices. Whether the goal is booked consults for
a med spa or move-in inquiries for a care provider, the playbook is the same: measure what actually books
patients, cut the spend that doesn't, and let the budget chase real results.
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